Shantia (Tia) Washington is a boundary-breaking sales leader whose career in sports and media celebrates culture, creativity, and authenticity. As Senior Manager of Global Partnerships for the Atlanta Hawks, she has driven $6.5M in new business by building inclusive, community-rooted brand experiences. A former Director at the Jacksonville Jaguars and alum of Pandora Music and Live Nation, Tia is a mentor, ERG co-chair, and advocate for diverse voices in the industry. Grounded in excellence and driven by purpose, she rises by amplifying culture and reaches back to uplift others – embodying leadership that reflects ADCOLOR’s mission to empower, celebrate, and move culture forward.