Sophie Park is a commerce content strategist and creative storyteller. At Hearst Magazines, she leads strategic initiatives to optimize commerce content, leveraging data and consumer insights to drive engagement and conversions. Previously, she spearheaded efforts to amplify diverse-owned brands at Hearst, increasing visibility and revenue for under-resourced businesses. With a background in data analytics, SEO, commerce and audience strategy, Sophie thrives at the intersection of data and storytelling. When she’s not analyzing trends, she channels her passion into drawing and exploring new recipes.