Born in India, raised in Dubai, and now working in Chicago, Niharika has been a globetrotter from birth. Living on a ship for 8 years, humanity felt at a distance from her, but this fueled her fire to bring people together against all odds through storytelling.

During her time at DDB Chicago, she has played a pivotal role in bringing brands like IMAX, McDonald’s, Hefty, and Reynold’s into culture. Additionally, she co-founded the DEI committee, driving initiatives to foster inclusivity within the Omnicom network, and is currently helping shape the future of DDB Chicago as part of the Next Gen Leadership Committee.

Beyond her professional endeavors, Niharika enjoys volunteering at dog shelters, repurposing abandoned items through thrifting, and piecing together jigsaw puzzles. Passionate about mentorship, she guides students and junior professionals through platforms like We Are Next’s Coffee at a Distance. She also plays a pivotal role in acclimating DDB interns to the agency environment.

Prior to joining DDB Chicago, Niharika contributed to marketing international exhibitions and cultural programming at the Louvre Abu Dhabi. Immersed in art, culture, and history, she honed her skills as a storyteller and advocate for cultural exchange. She’s lived many lives and held many roles but none greater than that of a perpetual student.