Mira Kaddoura is founder of Red & Co., a female- & minority-owned boutique brand consultancy that helps brands make a larger, more meaningful impact on culture, business & society.

Red&Co. created “Made with Code,” one of Google’s important initiatives to diversify the tech industry & Netflix’s lauded brand campaign, “Make Room,” that positioned Netflix as a champion of Diversity, Equity & Inclusion. Red & Co. recently launched the Babyganics Brand Refresh “Here’s to Perfectly Imperfect Parenting” to challenge the category and disrupt once and for all the idea of perfect parenting. Red & Co.’s clients have also included lululemon, New Belgium Brewing, adidas, Planned Parenthood, Diageo, Method, Nike Brand Jordan, Solace, Transcend, Golden Gate University and most recently Theya Healthcare, Coop Home Goods & Liquid I.V.

Mira got started at Wieden+Kennedy, Nike’s long time advertising agency, creating award-winning work for Nike, The Girl Effect & Travel Oregon being mentored by people like Dan Wieden, David Kennedy & Jim Riswold. A staunch advocate of female leadership and diversity, equity & inclusion, Mira has written numerous op-eds and spoken at industry conferences and organizations like 3% Conference, Creative Mornings, ADCOLOR, Parsons New School, Google Spotlight Series and Do Lectures. Mira and her work have also been featured on Good Morning America, in NYT, Fast Company, The Atlantic, CNBC, CNN, BBC and other media platforms.

Recently in 2022, Mira was honored as a Campaign US “Female Frontier” that recognizes the most progressive and boundary-pushing women in the marketing & Advertising industries & as one of Think NW “Marketing All-Stars”. In 2019, Mira was awarded Ad Age’s “Women to Watch” & Adweek’s “Creative 100” alongside Lebron James & Billie Eilish and Portland Advertising Federation’s “Ad Person of the Year”. Her work has also won Cannes Lions, TED’s Ads Worth Spreading, D&AD Pencils, Effies, Clios, Communications Arts and Webbys. Her TEDx Talk “How women can change the world by asking ‘Why not me?’” received a standing ovation from 4000 people.

She is also known for her conceptual interactive art projects that challenge rigid cultural assumptions around feminism & biology as well as projects that highlight the media’s control on what we think is our individual Point of View.

Her philanthropic efforts include, but are not limited to, sitting on the board of Portland Institute of Contemporary Art that makes room for underrepresented artists, Dubai Institute of Design & Innovation supported by MIT and Parsons School of Design and 600 & Rising a non-profit & Advocacy group whose mission is to dismantle systemic racism & advocate for Black talent in marketing, advertising and public relations.

Mira is an Egyptian-born Lebanese Palestinian fluent in Arabic, French and English & her passions are her family, her individual & collective justice & healing work & learning to cook her mamas love-filled food. She sees nature as her greatest teacher. As an Arab immigrant, she’s most proud to be challenging the status quo in everything she does & especially proud to be raising three multicultural, multiracial and multilingual daughters in an ever-evolving America.