Justina Omokhua is the Senior Vice President at Parkwood Entertainment – a production company, record label and management firm founded by entertainer and entrepreneur, Beyoncé. Justina works across the entire ecosystem of the company creating synergy across the various businesses in the portfolio. As SVP, Justina is responsible for strategic planning and firm-wide management, overseeing day to day operations.

Respected marketing guru, Justina Omokhua, is synonymous with “strategist.” She maintains an insatiable curiosity and a thirst, drive and need for information – that has been central to the success she’s manifested in her career. Prior to Parkwood, Justina worked at Apple as the Global Head of Content Strategy & Lifestyle Marketing for the Software and Services Business. She has also worked for some of the largest brands in the world – including Endeavor, Verizon, Nokia, Pepsi and L’Oreal.

According to her, “Marketing is more than logos and beautiful imagery, it’s about establishing a meaningful relationship with people that is reinforced at every touchpoint”. “Wherever I work, I seek to help architect and build the next phase evolution with this in mind.

Justina holds a Bachelor’s Degree from York University, an MBA Certificate from Rutgers and a Certificate in Leading Difference for High Performance from Harvard Business School. She has served as a delegate at the 2015 United Nations Social Impact Summit and she currently sits on the board of E-SPAT TV, and advisory councils for Happy Hues and The Bloom Africa.