Mass Appeal CEO Peter Bittenbender is an accomplished entrepreneur who successfully bridges talent, ideas and brands. As co-founder of Decon, Peter spearheaded numerous campaigns for marquee brands. In 2013, Peter partnered with Nas and Sacha Jenkins to revitalize global entertainment company Mass Appeal. Together they’ve transformed it into an award-winning label, production studio, and creative agency. The 2022 Billboard Indie Power Players awardee is currently leading the charge on Hip Hop 50, a multifaceted celebration with releases in music, content, as well as immersive events and global partnerships. He’s also an investor in Sweet Chick, Cote and Soto Sake.