Jack Sloman is a Research & Analytics Strategist at Goodby Silverstein and Partners passionate about using data to develop better content, uncover deeper brand insights, and identify audience passion points. Jack’s background in design gives him a unique perspective on how data strategy can be used to enhance creative development. Outside of work he enjoys leveraging instagram to prove to everyone from high school that he is actually cool now. Currently he is based in San Francisco working day to day across both the Xfinity and Cheetos accounts, along with managing Voices, GS&P’s first diversity and inclusion initiative. Jack graduated from UC Berkeley with a double major in Media Studies and Political Science. Throughout his career he has made it a personal goal to incorporated social justice into his day to day work. In particular, he wants to continue promoting diversity in creative and building more inclusive workplaces. Also, he wouldn’t complain if he got a few new Instagram followers along the way.