Sofia Hernandez is Global Head of Business Marketing & Commercial Partnerships at TikTok, where she has helped transform the platform into a multi-billion-dollar global business. With 20+ years of experience across B2B and B2C, she excels at scaling high-performing teams, accelerating growth, and leading through transformation. Previously a founding executive at Suzy, she now serves on its board. Sofia is a passionate advocate for inclusive leadership and believes diverse teams drive stronger outcomes. One of the few Latina executives in tech, she brings bold vision, deep operational expertise, and a career shaped by purpose, impact, and continuous reinvention.