Join the ADCOLOR® Industry Coalition, a broad-based initiative of agencies, advertisers, media organizations, research firms, production companies and associations who will work together to facilitate knowledge sharing about programs and initiatives that strengthen organizational diversity.
Mission
The ADCOLOR Industry will focus on helping members understand the best ways to advance diversity retention. To date much of the industry’s attention has been focused on recruitment efforts – an important part of the diversity equation. This new effort will complement those programs by shining a light on the important work organizations are doing to stimulate retention so that diverse candidates who join our industry stay and have robust careers.
Why Get Involved?
Workforce diversity is an essential component of a successful marketing industry. It enables us to better reflect the many cultures we represent, while contributing to a more inspiring, creative and productive environment. With your help, the ADCOLOR Industry Coalition will wage an industry-wide education effort, tapping the power of public relations, digital communications, social networking and events, to spotlight programs and practices that effectively achieve diversity retention.
We know that many marketing organizations have meaningful diversity programs. You can help us spread this knowledge, experience and success so that others can replicate the approaches that truly work.
What Are The Benefits Of Membership?
As a member of the ADCOLOR Industry Coalition, your organization will directly benefit in multiple ways:
- You will be publicly acknowledged as a member of this important diversity initiative.
- You will receive information and educational updates on diversity retention best practices and programs.
- You will have the opportunity to share your insights and ideas at ADCOLOR Industry Coalition forums, events and task force meetings, as well as have your organization’s programs and practices spotlighted in our education campaign.
- You will be helping to propel positive momentum on this issue by financially supporting an effort that is intended to spread the effective ways, big and small, that companies like yours are supporting, nurturing and retaining diverse talent.
The annual membership dues are $5,000.
Personal membership dues are $200.
Download the Corporate Membership Application
Download the Personal Membership Application
Individuals can also join online by clicking here.
Help us build momentum and demonstrate our industry’s commitment to the critical issue of organizational diversity.
Be seen as a business that supports inclusion, sets an important example for employees and positively influences society at large by helping to broadly socialize the inherent value of diversity. Proudly join with us in advancing diversity retention throughout the marketing industry!
About the ADCOLOR® Industry Coalition
The ADCOLOR Industry Coalition is a program of the Association of National Advertisers (ANA) and supported by the ADVERTISING Club of New York, the American Advertising Federation (AAF), the American Association of Advertising Agencies (4As), Arnold Worldwide and Omnicom Group. The Coalition was originally established in 2005 to celebrate the accomplishments of diverse role models and industry leaders. In 2009, it was transformed into a membership organization with a specific focus on strengthening diversity retention throughout the marketing industry. Visit http://www.adcolor.org for more information.
Download the ADCOLOR Industry Coalition Membership Brochure | 
